What if 4 core evaluations of a solution are all that is necessary to guide AI through the emotional decision making process. Sentiment analysis shows rating a solution’s REPS (Reliability, Ease, Price, Safety) is key to unlocking emotional intelligence. These 4 core emotional appraisals may be applied to any decision. Below, we define each core evaluation and demonstrate how a product, service or idea may be quantified. The REPS Lift System uses a 1 to 10 scale.
The quality of the solution to be trustworthy or performing consistently well.
Product – You rate Apple Products a 9 on the perceived longevity.
Service – You rate Amazon 10 for the benefits that other retailers can’t match.
Idea – You found Limiting Dairy and Carbs as a reliable way to lose weight and rate it an 8.
The solution’s level of difficulty or effort
Product – You rate Cordless Headphones for cleaning the house a 7 since it eliminates a dangling cord.
Service – You rate a Valet Parking Service a 6 since it helps avoid looking for a downtown parking spot.
Idea – You grab Duct Tape from the garage to fix a broken toy and rate the solution a 10 for ease.
The amount of money required or the social cost of the solution.
Product – You choose to avoid Apple Products because of the price point and rate it a 3.
Service – You hire a Carpet Cleaning Service only after receiving a coupon and rate the price 7.
Idea – You reported a Bullying to your child’s school administration. You are concerned your child will be ostracized by his/her peers if they found out you reported it. You rate the social price of the solution a 3.
The solution protects from or unlikely to cause danger, risk or injury.
Product – You buy a Security System after a home invasion and rate the safety a 10.
Service – You have an Irregular Mole removed from your shoulder. You rate the safety a 10.
Idea – You Run in Daylight Hours with Mace because of a recent abduction in the neighborhood. You rate the safety a 6.
As demonstrated, AI will understand a great deal about our emotions by analyzing how we choose the best product, service or idea to overcome an obstacle. Sentiment analysis filtering 4 core evaluations to advance emotion AI is a journey worth exploring. Done correctly, AI’s emotional appraisal of a solution will mirror our own solutions in a way that lifts emotion for man and machine. It’s time to do the REPS!